Popular Nigerian rapper, Sodiq Abubakar Yusuf, professionally known as CDQ, has opened up about his decision to turn down a recording contract offer from Afrobeats superstar Davido, revealing the circumstances that led to the failed partnership deal.
The ‘Indomie’ hitmaker disclosed that Davido reached out to him through Twitter back then, expressing interest in signing him to his record label following the success of his breakthrough singles “Indomie” and “Nowo E Soke.”
The Partnership Proposal
In a recent interview, CDQ explained that the deal negotiations took an unexpected turn when his producer, Masterkraft, suggested a different approach to the proposed collaboration.
“I told him whatever I’m doing, Masterkraft has to be involved. So, me and Masterkraft went to a meeting with him. And he told him that CDQ is already a movement on the streets. That he should consider a partnership instead of a recording deal. But Davido declined and the deal fell through,” CDQ revealed.
The rapper explained that Masterkraft’s intervention was strategic, as the producer argued that CDQ had already built a significant following on the streets, and a partnership would be more beneficial than a traditional recording contract.
The Failed Negotiation
According to CDQ, the proposed partnership arrangement did not sit well with the DMW boss, leading to the collapse of what could have been a career-defining collaboration.
According to the rapper, Davido declined the partnership arrangement, and the deal ultimately fell through, leaving both parties to pursue separate paths in their respective careers.
The revelation provides insight into the complex dynamics of record label negotiations in the Nigerian music industry, where established artists often have to balance creative control with commercial opportunities.
Building an Independent Movement
CDQ emphasized that his decision was influenced by the desire to maintain his artistic independence and continue building his brand organically. The rapper, who was already gaining traction with his street-oriented rap style, felt that maintaining his creative freedom was more valuable than signing to a major label.
CDQ has shared how he once passed on a record deal offer from Afrobeats star Davido during the early days of his career, a decision that he has consistently defended as the right choice for his artistic journey.
The ‘Woss Wobi’ rapper has since established himself as one of Nigeria’s prominent indigenous rap artists, building a loyal fanbase through his unique blend of Yoruba and English lyrics.
Industry Implications
The revelation has added to conversations about artist-label dynamics in Nigeria, particularly around creative control and ownership in the music industry, highlighting the ongoing debate between artistic independence and mainstream commercial success.
Music industry analysts note that CDQ’s story represents a growing trend of Nigerian artists prioritizing creative control over lucrative record deals, especially when they already have established fanbases.
The situation also demonstrates the importance of producer involvement in artist career decisions, with Masterkraft’s role proving crucial in the negotiation process.
CDQ’s Career Trajectory
Since declining Davido’s offer, CDQ has continued to build his career independently, releasing several successful projects and maintaining his position as one of Nigeria’s respected indigenous rap artists.
His breakthrough single “Indomie,” which initially attracted Davido’s attention, became a street anthem and established him as a force in the Nigerian rap scene. The success of the track demonstrated his ability to connect with grassroots audiences without major label backing.
The rapper has collaborated with various artists across different genres, proving his versatility while maintaining his core street credibility that Masterkraft identified as his unique selling point.
Davido’s Label Expansion
At the time of the proposed deal, Davido was actively expanding his HKN Music roster and later established Davido Music Worldwide (DMW), which has since become home to successful artists like Mayorkun, Peruzzi, and Dremo.
The DMW boss has built a reputation for identifying and nurturing talent, with several of his signees achieving significant commercial success under his guidance.
However, CDQ’s case illustrates that not all talented artists are willing to trade their independence for the security and resources that come with major label deals.
Current Status
Both artists have continued to thrive in their respective paths, with Davido achieving international acclaim and CDQ maintaining his status as a respected figure in Nigerian indigenous rap music.
The revelation comes at a time when discussions about artist independence versus label support are becoming increasingly relevant in the Nigerian music industry.
Industry observers note that CDQ’s decision, while potentially limiting his mainstream reach, has allowed him to maintain artistic integrity and build a sustainable career on his own terms.
Lessons for Emerging Artists
CDQ’s story offers valuable lessons for emerging Nigerian artists navigating record deal negotiations, particularly the importance of having experienced advisors like producers or managers involved in career decisions.
The case also highlights the significance of understanding one’s market position and leveraging existing strengths rather than accepting deals that might compromise artistic vision.
Music business experts suggest that the trend toward artist independence will continue to grow as more musicians recognize the long-term benefits of maintaining control over their creative output and business decisions.
No Regrets
Despite the potential opportunities that might have come with signing to Davido’s label, CDQ has expressed no regrets about his decision, emphasizing that staying independent allowed him to build his career according to his vision.
The rapper’s journey serves as an inspiration to other artists who prioritize creative freedom over conventional success metrics, proving that alternative paths to success exist in the Nigerian music industry.