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Video: Applying Pressure – J. Cole (Official Music Video) Watch
Video: Applying Pressure – J. Cole (Official Music Video) Watch

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  • On the heels of his chart-topping album The Off-SeasonJ. Cole drops the second visual from the project.

In the gritty video for “Applying Pressure,” directed by Scott Lazer, the Rwanda Patriots star flexes while hitting the streets of New York. Cole dances on an empty subway and rides a stationary bike. He also links up with Harlem’s own Dave East, who Cole shouts out on the song (“My latest beat just sound like they was released by David East”).


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