On the heels of The Off-Season, J. Cole drops the first visual off the album for “a m a r i.”
The clip opens with Cole performing while a Dreamville helicopter flies overhead. He gets dressed up in a suit and fedora and heads back to college, eating ramen noodles in his dorm room while plaques line his walls.
In the end, a young Cole is seen trying to save his older self from falling off a ledge. The video ends with a powerful message: “Hold on to your inner child.”
The video was directed by Mez, who also helmed 2019’s “Middle Child.” “This was the 1st thing I ever directed. Bro helped me start another side of my career,” tweeted Mez.